Which Apps in India Use SafeGold as Their Digital Gold Partner: A Complete List

SafeGold operates as a B2B infrastructure platform that powers 80 million+ investors through more than 200 partner businesses, including fintechs, banks, NBFCs, and jewellers. Most people invest in digital gold powered by SafeGold without realising the app they’re using is a SafeGold partner. This matters because the gold, vault, trustee, and purity are identical across all partners. 

The partner app is simply the customer interface. SafeGold provides the underlying digital gold infrastructure. This guide tells you which apps in India are powered by SafeGold, where you can buy the same 24K, 99.99% gold.

The Complete List of SafeGold Partner Apps in India

Payment and UPI Apps

1. PhonePe: One of SafeGold’s largest distribution partners. The digital gold section in PhonePe is powered by SafeGold. On PhonePe, you see a provider selection screen showing SafeGold, MMTC-PAMP, and CaratLane with live prices. Users can choose between multiple digital gold providers, including SafeGold, with live pricing displayed before purchase.
2. Amazon Pay: Amazon’s digital gold feature is powered by SafeGold. Users can buy gold within the Amazon Pay section. Amazon launched digital gold via SafeGold in August 2020. This is best suited for frequent Amazon users who want to invest without leaving the app.
3. BharatPe: BharatPe launched digital gold through a partnership with SafeGold in October 2020. Accessible to merchants and consumers on the BharatPe platform.

Financial Services and Wealth Apps

1. JioFinance (JioGold): JioFinance’s gold product, branded as JioGold, is powered by SafeGold. Investments start at ₹10, with 24K 99.99% purity and Brink’s vault storage. Supports buying, selling, SIPs, physical delivery and jewellery redemption.
2. KreditBee: KreditBee began offering digital gold investments through a partnership with SafeGold in April 2022. Integrates gold investing alongside its lending products.
3. CRED: CRED’s digital gold feature is available within its rewards ecosystem and is powered by SafeGold. It is accessible to CRED’s credit card user base.

Jewellery and Retail Partners

1. Tanishq: Tanishq’s DigiGold programme allows customers to accumulate digital gold and redeem it against eligible jewellery purchases at 350+ Tanishq stores or online. The jewellery exchange at Tanishq works specifically because the gold is backed by SafeGold.
2. CaratLane: CaratLane (a Tanishq partnership) is both a jewellery exchange destination and a digital gold distribution partner. You can buy digital gold through CaratLane’s platform and redeem your SafeGold balance as CaratLane jewellery.
3. Bluestone: It is a jewellery-first platform with SafeGold digital gold integration.

Banking Apps via Nuclei Integration

SafeGold partnered with Nuclei, a FinTech SaaS platform that enables banking apps to offer marketplace services, allowing any Nuclei-powered banking app to offer SafeGold digital gold. Nuclei is currently working with 16 banks in India and the Middle East, including SBI, ICICI, Bank of Baroda, IndusInd, Federal, and Canara Bank.

Customers of these banks can invest in SafeGold’s 24K gold directly from their mobile banking app without downloading a separate app. The minimum was set at ₹1 for this banking integration.

The table below summarises the major SafeGold partner platforms:

Category	Confirmed Partners
UPI / Payment apps	PhonePe, Amazon Pay, BharatPe
Finance / Wealth apps	JioFinance, KreditBee, CRED
Jewellery / Retail	Tanishq, CaratLane, Bluestone
Banking (via Nuclei)	SBI, ICICI, Bank of Baroda, IndusInd, Federal, Canara Bank

If your gold is sitting in a partner app and not earning, know how leasing works and what it returns: What is Gold Leasing? Earn Extra Returns on Your Gold

What Is the Same Across All SafeGold Partner Apps

Regardless of which partner app you use to invest:

• Gold: 24K, 99.99% pure physical gold
• Vault: Brinks India (SEBI-registered vault manager)
• Trustee: Vistra ITCL, holding legal first charge
• Insurance: Full coverage with storage and transit
• Independent audits: Verify that customer gold holdings are matched by the corresponding physical gold.

The partner app is the interface. SafeGold provides the underlying digital gold infrastructure. Your investment is protected by the same infrastructure whether you bought via PhonePe, Amazon Pay, Tanishq, or JioFinance.

For a full cost and feature comparison between digital gold formats, read Digital Gold vs Gold ETF: A Real Cost Breakdown

Already Have a Balance on a SafeGold Partner App?

If you invested in digital gold on any of the partner apps above, you can access your balance directly via SafeGold’s app or website. Log in with the same mobile number you used on the partner platform.

This matters for leasing: if your gold is on JioFinance or BharatPe, leasing via SafeGold Gains at 4% p.a. is accessible through SafeGold’s direct platform, not through the partner app.

Conclusion

SafeGold powers digital gold across 200+ B2B partners in India, from UPI giants like PhonePe and Amazon Pay to jewellery brands like Tanishq, and banking apps via Nuclei. The underlying gold is identical across all of them: 24K, 99.99% pure, Brinks vault, Vistra ITCL trustee. The app is just how you access it.

If you’re looking for features beyond basic buying and selling, compare the available options before deciding whether to invest through a partner app or directly with SafeGold. If you want the complete SafeGold product range, including Gold Leasing at 4% p.a., invest directly on SafeGold today from ₹10.

Frequently Asked Questions